The Changing Face of Music Promotion

If you look back to a few years ago, music promotion was huge. Every time an artist was to release their album, they would first release a single a month before the album release. The artist would be on the radio and conducting interviews to promote their albums. This has completely changed today.

Social media and the Internet have changed the face of music promotion. Just 2 months ago, the artist Drake released his album with no single or any promotion whatsoever. 24 hours before putting the album on iTunes, he simply tweeted about it. That’s all it took for a successful launch, selling hundreds of thousands of copies.

Soundcloud promotionAs I have mentioned countless times on this blog, with all the technology available at our fingertips, it has become so easy to become successful in the music industry if you’re willing to work hard. When you have access to music sites such as Soundcloud, it is really easy to get found. Of course you need good quality content and talent, but if you don’t have either of those, you need to work incredibly hard before you can expect any sort of success.

This technology is a blessing because there are literally no promotion costs today and it has become very easy to hold a successful launch. You could even hold contests and offer to give away a couple of pairs of headphones. Even that will bring a lot of attention.

Why I Like the “Music Matters” Project and You Should Do

Picture a community where everyone who loves music can connect with each other. Forget about just artists for the moment. I mean everyone, including songwriters, record labels, managers and even the retailers who sell the albums. Even the people who are wearing the headphones and actually listening to the music. Imagine what that would do for someone looking to become a successful musician. It would make a huge difference.

Well, this is exactly what the “Music Matters” project is about. The concept of this project is that a series of short animated films will be created based on inspirational artists who have given their whole life to music. These films will act as a form of motivation to upcoming artists. I actually only found out about this project very recently but apparently, it was founded in 2010.

Many famous artists have agreed to sponsor this project, including Kate Bush and even the Beatles. I really do think this project will help a lot of upcoming artists who sometimes struggle in the music industry. Communities like these help people get inspiration and determination to keep going.

Apart from that, they also have an application that lets you find music tracks and albums that you are looking for. There’s also a list of places where you can buy tracks. The point of this is to ensure that artists get paid properly for their work.

To sum it all up, I think this project is a really good idea and believe that anyone who is looking to become successful in music should definitely check it out.

New Strategies Show a New Trend in Promotion Style

When Spotify, the Swedish music streaming startup, first came onto the scene, it absolutely exploded. The concept was simple but brilliant. Pay artists a small amount of money and get the rights to stream their songs instead. Then offer a free version of the program with advertisements in between each song, and a paid version with no adverts.

I don’t think anyone expected such a concept to be so successful. At this moment in time, Spotify have over 60 million subscribers, and artists are quite annoyed about that. Let’s face it, Spotify doesn’t pay artists much, they’re way too popular.

In 2014, Taylor Swift removed all her music from Spotify and earlier this year, Jay Z removed some of his albums as well. Bigger companies such as Apple, who are about to launch their own music streaming company, as well as Google, are offering artists exclusive deals to stream their music with them.

Beats music streaming serviceRecent reports suggest Apple have been discussing with Taylor Swift on an exclusive deal to stream her music on their upcoming Beats streaming service. This might appeal to those Taylor Swift fans that have iOS devices and can no longer listen to her music on Spotify. When a company that sells headphones is starting their own streaming service, you know the competition is getting intense.

It’s quite obvious that the trend is moving towards artist exclusivity and it will be interesting to see how Spotify copes with this increased pressure.

Build the Best Studio Headphones with the New TMA-2 Modular

So you wanna make your mark in music?

If you have any form of talent that would suit this industry, the first step that you might want to complete is the setting up of a studio.

Even if you’re thinking of starting a studio in your basement or anywhere else at home, it doesn’t matter too much. But, what does matter is the equipment that you end up buying. One of the more important pieces of equipment you’ll need is headphones. The problem is that buying the best studio headphones can cost a lot of money.

This moves us on to something that has been released quite recently by the AIAIAI brand – the TMA-2 Modular which is an upgraded version of the hugely praised TMA-1 Studios. However, there is something particularly special about this new model. In fairness, I would consider it to be more than just a pair of headphones. In fact, from first impressions, it seems like a complete headphone solution that has been compared to Build-A-Bear!

AiAiAi TMA-2 Modular

Spending hundreds of dollars for a pair of the best studio headphones can be risky. Imagine getting something that doesn’t fit you or is extremely uncomfortable. This is where the AiAiAi provides us with the solution – a chance to build the most perfect pair of studio headphones. This means we have complete power in customizing this model!

The TMA-2 starts from around 150 bucks based on your form of use. The first thing that you need to select is the most suitable model from a list of preconfigured versions. These can include DJ and Studio presets which is something we’d be interested in.

The studio version focuses greatly on bass and noise isolation. Additionally, it’ll deliver a wide highly detailed soundstage and will be perfectly suitable long sessions in the studio.

If you want to build your own studio headphones from the ground up then you actually have a chance to do this. During this process, you’ll have a choice of picking from:

  • 3 different types of headbands
  • 5 different ear cups
  • 6 different cables
  • 4 different speaker types

AiAiAi TMA-2 Modular HeadphonesThis creates a huge range of possible combinations and this would allow you to create something that is inch perfect for your personal use. At the end of the building process, AiAiAi will provide a quick description of what these exclusive headphones will sound like!

I think what AiAiAi have done is create a completely new niche which is perfect for very fussy music enthusiasts. If you’re trying to build your own studio headphones then these won’t be too expensive either.

The fact that you have the chance to pick from different presets is convenient. However, allowing us to make our own model from scratch is something that we should appreciate. The AiAiAi brand is already well known for its sound quality but by creating this new concept, they’re bound to enhance their reputation!

Some people obviously don’t want to deal with all the hassle that’s involved in building your own headphones. So, we thought it would be a good idea to give some good options that you could just go out and buy. We would highly recommend that you go through this list of the best studio headphones. Personally, we love the Sony MDR7506s. They don’t cost much and are excellent to use. You could pick up a pair for probably around 80 bucks. A lot of professional music artists use these headphones and have given them rave reviews. For 80 bucks, I doubt you could find much better options that this. If you have a decent budget for headphones, consider getting the Audio-Technica ATH-M50x. They cost $150 and are absolutely amazing.

To sum it up, I’ve outlined how you can build your own headphones and have given you a couple of different headphones that you can just buy from the shop. Either option is good, but I would highly recommend building your own if you have some experience with technology.

Do Physical Music Products Need a Comeback?

Technological developments have given us many things. Whether it is for online shopping or just listening to music, the Internet has become a necessity. I can’t imagine going a single day without using the web.

Music is one of those industries on which the Internet has had a massive impact. With the introduction of streaming services and YouTube being insanely popular, artists have found it difficult to make money from their songs. Still though, iTunes is very popular and there are a lot of people who actually buy their music to listen to when going out. Streaming services and YouTube use up a lot of data so they’re not feasible options when going out.

Classical music discsAs one would expect, physical music products have had declining sales. Why go through the hassle of buying a CD, coming back home and then transferring them to your iPhone or Smartphone, when you just log onto your iTunes account and buy the song straightaway and start listening with your headphones on. It just makes more sense.

I’m sure there are still people who prefer to keep CD collections. You can still purchase music CDs on Amazon or any music store. However, it has changed over the past couple of years. Artists today don’t really offer those cool box sets, or vinyl records you could get back in the day.

I do still think physical music products are important today. Especially when touring, these products can be easily sold to fans so it makes sense to continue doing that. When you consider that Apple take a big cut on iTunes sales, you should definitely be trying to sell physical box sets and CDs.

 

The Value of Music in the 21st Century

Value of musicTo the general public, it seems like musicians and artists make way more money than they deserve.

After all, why should musicians be multi-millionaires while hard-working professionals like Doctors get paid peanuts in comparison. Well, the truth is that over the past decade, the value of music itself has actually decreased.

With the Internet becoming a necessity and piracy a norm, artists have lost a lot of money from their albums. The minute a song or album is released, it is already up on torrent sites for people to download.

Even streaming services like Spotify don’t pay artists much. This was quite clear when Taylor Swift, who has a net worth of over $200m, took all her songs off the streaming website.

Tidal, founded by multi-millionaire rapper Jay Z has also been making headlines lately. The new music service aims to rival Spotify and other streaming services by offering monthly music packages.

Whether you call it greed or not, there is no doubt that artists are losing a lot of money because of these streaming services and piracy.

YouTubeThen comes the giant that is YouTube. Being the 3rd most popular website on the Internet, it takes up a massive chunk of the total Internet traffic. Artists upload songs in the hope that people like them and so buy the album. However, nothing is to stop you from putting on your headphones and just listening to songs without buying them.

There are also plenty of apps out there that easily download a YouTube video and convert it to mp3 format.

Sure, the artists make some money from advertisements when people watch a video, but that’s nothing compared to what they would be making if they sold songs.

There are also popular apps that block any sort of advertisement, forcing the artist to lose out again.

While it may sound surprising, artists actually make very little money from their albums and online streaming services. The real money today comes from concerts and corporate partnerships, which have increased tenfold over the last 20 years or so.

Truth be told, it all balances itself out.

While I agree that doctors are paid peanuts in comparison, it’s really all about demand and supply.

Creating a worldwide image is nothing short of impressive and those people, whether they are musicians or not, deserve all their success.

Promoters Feature in Rolling Stone

It’s always nice to hear a refreshing story about hard-working artists becoming successful. It helps the music industry and gives others motivation to work harder and achieve success for themselves. When I came across an article in the Rolling Stone, I thought I’d share it here.

Claire Bogle and and Sascha Stone GuttfreundBasically, Claire Bogle and and Sascha Stone Guttfreund, both 25 years old started ScoreMore, a concert promotion company back in 2010. In less than 5 years, they have become very successful and have worked with leading artists such as Kendrick Lamar and Wiz Khalifa. ScoreMore’s revenue last year was in excess of $4 million, very impressive considering it only started in 2010.

The company specializes in hip-hop and electronic music acts and has a very good reputation amongst various established promoters. It has even worked with the festival giant C3 Presents on several events.

People often think the music industry is all about talent. This isn’t entirely true, as talent alone won’t get you very far. On the other hand, hard work and dedication is what really makes the difference. I always say that in the music industry, a person with less talent but incredible determination will always be more successful than someone with plenty of talent but no determination. You just have to put your headphones on and start mixing some music.

These 2 artists started ScoreMore at just 20 years old, and have worked very hard to get where they are today. If you truly want to become successful in the music industry, you have no excuses today. With the resources and technology available to us, it’s much easier to become successful today than it was 20 years ago.

So, stop wasting time and work hard. That’s the only way you will make it in the music industry.

YouTube – The Silent Music Promoter

YouTube music promoterWhen YouTube was first founded back in 2005, I don’t think anyone could have predicted that it would become the largest video-sharing platform on the web. Yet, in less than 10 years, it has done just that, become the 3rd most popular site, right after Google and Facebook. Millions of people around the world use it today, whether it’s listening to music with their headphones on or learning some new skills.

YouTube has played a very big part in the music industry, and is responsible for discovering many talented artists. The prime example everyone gives is of Justin Beiber. At just 12-years old, Beiber used to upload videos of cover songs up on YouTube. One day, whilst searching for songs, a marketing executive came across Justin’s videos and was so impressed, he tracked him down and offered him a multi-million dollar contract. The rest is history.

Justin Beiber isn’t the only successful artist who started out on YouTube. Others including Carly Rae Jepsen and Cody Simpson were also discovered on the video platform. YouTube has made it so easy for a talented individual to become successful. This doesn’t just apply to music; people with different skills have made very successful careers thanks to YouTube.

Uploading videos couldn’t be simpler. You just go to YouTube and create a free account. Then just upload videos on a regular basis. A catchy title and a high quality video go a long way. It’s not easy though, as you really do need to put a lot of effort into your videos. I’ve noticed that successful YouTube stars have always been very good at video editing. To put it simply, those who put effort into their videos will be the ones that become successful.

Overall though, I don’t think people realize how important YouTube is to the music industry. It has created vast fortunes for many artists and has encouraged so many teens to start creating their own videos in the hope of being discovered.